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May 2020 Veteran Business Highlight

veteran businesses

Highlighting Online Veteran Businesses

Today, small businesses around the country are faced with some extraordinary challenges. While we are stuck at home, we can support those small, veteran-owned businesses with an online presence.

Our sister site, CollegeRecon, did a piece back in February that covered some really great businesses, and I want to take a moment and highlight a few more. These are business that I frequent:


Founded by a former Special Forces soldier in 2011, GoRuck is not just a vendor, it’s a movement. They design, build, and sell rucking gear and apparel for those with active lifestyles. “Rucking combines strength and cardio, is adaptable to anyone’s goals, based on the amount of weight carried, and is a popular, empowering activity for those who hate to run or find it boring.” They offer different sized rucks in various colors, and even have a few options for kids. The best part about their rucks is they are guaranteed for life. If you break it, they fix it. For footwear, they sponsor the MACV-1 series boot, which they sell in mid and high cut, with black or coyote suede as color options. They have a streamlined selection of high-quality training apparel, many of which are made right here in the USA. They also sponsor and host events all around the world, so check out their website to find the closest rucking group near you!

Kill Cliff

Don’t let the name fool you: the only thing their products kill is an addiction to toxic energy drinks! Founded by a former Navy Seal, this company offers various performance beverages for energy and hydration. Their products have ZERO sugar and the caffeine is from green tea, not the synthetic, laboratory caffeine the other guys use. I used to drink 6-8 energy drinks a day, loaded with sugar and man-made caffeine. Even after retiring from the Army, I could not kick ‘em. Kill Cliff allowed me to break that cycle. Now I have one of them every day and they are so much healthier than the others. They offer the IGNITE energy drink, an ENDURE hydration drink, and the RECOVER post-workout drink. I’ve tried them all, and they are amazing. They do have a small selection of merchandise, and every purchase supports the Navy Seal Foundation. They also offer discounts for military and first responders.

Grunt Style

This company creates and sells apparel with attitude! Their mission is “to deliver the highest quality, most Patriotic apparel on the planet”! They offer highly motivating t-shirts and hoodies for men and women, and they have a Grunt Style Club that ships an exclusive t-shirt every month. If you do become a club member, you get access to the Club Store which offers discounted gear and apparel that isn’t available to non-members. I’ve had a subscription with Grunt Style since last year, and I love it! I don’t like shopping for clothes, and now I don’t have to because I get a cool t-shirt every month. What I love most about their shirts, apart from the comfort and quality, is the logo on the sleeve: a pair of crossed rifles with the words “This We’ll Defend” underneath. I’m a retired infantryman who spent his last three years in the Army as a drill sergeant … it’s almost like these shirts are calling to me. Check ‘em out!

Vulcan Strength Training Systems

This company was established in 2009 and they are a 100% veteran owned business. They offer Olympic weightlifting equipment, CrossFit equipment, and everything you need for the home gym. They offer military discounts and free shipping, which is a big deal when buying things like weights! It would take too long to list all the equipment they offer, but they have tons of gear from weights and bars, strength equipment, gymnastics, and conditioning. Also, if you’re thinking about opening your own gym business, they have packages that can help get you started – and they even create custom logos for your business. My wife and I discovered this company in late 2018, as we sought better ways to prepare for the Army’s new fitness test. We turned a portion of our garage into a home gym, and we’re looking forward to filling the rest of it with more fitness gear as we go. If you’re in the market for gym equipment, this is the place to start.

These featured companies offer great products. But above all else, they are businesses that are owned and operated by our veteran brothers and sisters. Take a look.

Do you know of another great veteran business that you would like us to highlight? Shoot us an email at info@hfalliance.com.

Thanks for reading!




About the author

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Julie Provost is a freelance writer, and blogger. She lives in Tennessee with her National Guard husband and three boys.