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National Military Appreciation Month Discounts 2025

Updated on April 30th, 2025

Julie Provost

Discounts for Military & Veterans for National Military Appreciation Month 2025

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May is National Military Appreciation Month and includes Memorial Day weekend. We’ve compiled a list of organizations and companies honoring the military community during this month.

For civilians, Memorial Day is the beginning of Summer. However, that day means something else to the military community. Memorial Day isn’t a day to thank veterans but to remember those who have made the ultimate sacrifice for our country.

Oftentimes, businesses will do something on Memorial Day to honor the military and give something back. While we know and remember the ultimate sacrifice, we appreciate those who offer a discount or a free meal, showing that they remember and care about the military community.

Online Discounts for National Military Appreciation Month

We have a collection of online military discounts here. Below, you’ll find a list of sales and military discounts offered during National Military Appreciation Month:

Appliances
Baby Supplies
Clothing & Shoes
Cruise Lines
Furniture, Home, and Garden
Mattresses
News Services
Restaurants

Appliance Makers with Military Discounts

RELATED: For more discounts, please visit our Military Discounts for the Home & Garden page.

Military Discounts on Baby Supplies

Maxi-Cosi

Military can enjoy 20% off their entire purchase at Maxi-Cosi.

Safety 1st

Military can enjoy 20% off their entire purchase at Safety 1st.

Michaels

Military can enjoy 15% off their entire purchase including sale items at Michaels.

Willow Innovations

Military members can enjoy military discounts on qualifying Willow Innovations breast pumps.

RELATED: For more discounts like these, please visit our Baby Stores with Military Discounts page.

Military Discounts on Clothing & Shoes

Crocs

Military members can enjoy 15% off their entire order on Crocs.com.

J.Crew

Military can get 15% off purchases at jcrew.com when they verify online.

L.L. Bean

As a thank you for their service to our country, past and current military service members receive 10% off their purchases at L.L.Bean.

Lady Foot Locker

Lady Foot Locker sells shoes and other accessories. They offer 10% off most purchases for their military discount. Active Duty, Veterans, National Guard, Reservists, and Registered Dependents of Active Duty or Retiree Service Members all qualify. You must be verified through SheerID.

Quiksilver

As a thank you for their service, military members can receive 15% off.

Red Kap

As a thank you for their service, active, veteran, retired, and reservist U.S. military personnel can enjoy a 20% discount on all workwear.

Roxy

Roxy is a women’s clothing store that offers a 15% military discount for online purchases only. Exclusions may apply. You must be verified with SheerID.

Sword & Plough

Sword & Plough sells jewelry, bags, and more and offers 20% off all orders for their military discount. They offer the discount to US active duty, National Guard, Reservists, veterans, retirees, spouses, and Gold Star families.

Vineyard Vines

Vineyard Vines is an American clothing and accessory retailer. They offer military discounts when you verify with SheerID.

VIVAIA

As a thank you for their work and service, military members can enjoy an exclusive 20% off discount when you register with SheerID.

Cruise Lines with Military Discounts

Holland America Line

Active and retired military personnel can enjoy $100 stateroom credits to be used on any of 500+ Holland America Line itineraries across the world. You must register with SheerID.

Princess Cruises

Active, retired, and disabled military personnel can receive up to $250 of free onboard spending money on qualifying cruises.

RELATED: Military Discounts on Cruises

Military Discounts on Furniture and Things for the Home

American Standard Brands

Active and retired military can enjoy “exclusive savings” on kitchen and bath products from American Standard, GROHE, DXV and INAX.

Ashley Furniture Industries

Veterans and Active Military receive 5% off online shopping at Ashley Furniture. Verify with SheerID.

GAF

Active military members and veterans get a $250 rebate when installing a qualifying GAF roofing system and purchasing an enhanced warranty.

Sherwin-Williams

Sherwin-Williams is a paint store. They offer a 15% off as a military discount on paints, stains, and painting supplies. The discount is open to those currently serving military, reservists, or those who have served, as well as their spouses. Show your ID at checkout time.

Military Discounts on Mattresses

DreamCloud

Active, veteran, and reservist U.S. military personnel and their families can enjoy “an extra 5% off” the company’s best price online.

NectarSleep

Active, veteran, and reservist U.S. military personnel, and their families can enjoy an extra 5% discount on the “best price” available on NectarSleep.

Purple

Military members looking to upgrade to better, deeper sleep can get 10% off all Purple products, when you register with SheerID.

Sleep Number

As a thank you for their service, military members can receive an exclusive 5% off select “smart beds and bases.”

News and Newspapers with Military Discounts

Paramount Plus

Paramount Plus offers 50% off for qualifying military customers. You must verify using SheerID.

USA Today

Military service members can apply for a USA Today Digital subscription for $5 for the first year.

Travel Discounts for Military

Colonial Williamsburg

Colonial Williamsburg is a fun historical experience for your entire family, with hands-on activities to guided tours of original 18th-century buildings, and more in Williamsburg, Virginia.

They are a part of the Blue Star Museum program and offer a single-day museum ticket for active duty personnel and up to five family members to the Arts Museums of Colonial Williamsburg. You can get 15% off single-day admission tickets.

Schlitterbahn Waterpark

Schlitterbahn Waterpark is a family waterpark in Galveston Island, Texas, South Padre Island, Texas, New Braunfels, Texas, Corpus Christi, Texas, and Kansas City, Kansas. Memorial Day is free admission day for military and family members, but there are also discounts for those with military ID offered year round.

Vail Resorts

Active and retired military and their dependents can purchase an Epic Military Pass with special military pricing which has in the past provided unlimited, unrestricted access to 42 resorts – including Vail, Beaver Creek, Breckenridge, Keystone, Park City, Whistler Blackcomb, and Andermatt-Sedrun-Disentis. See the official site for current details, rules, and requirements.

Miscellaneous Discounts for Military

Academy Sports

Academy Sports is a sporting goods store. They are offering a 10% military discount for qualifying military. Verify your military affiliation through ID.me for online purchases or show your military ID when shopping in person. The discount is not valid on certain products.

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