Beauty Brands with Military Discounts
Serving or having served comes with unique challenges—and it’s great to see beauty brands showing appreciation. Here’s a breakdown of verified military discounts from some well-known beauty retailers.
Beauty Brands Offering Military Discounts
ANISA Beauty
ANISA specializes in tools and treatments that target lash, brow, and hair health. They offer vegan brushes, brow serums, and scalp-focused products that feel a bit more high-end than your average drugstore finds. If you’re verified through ID.me, you’ll get 20 percent off.
Bevel
Bevel offers a complete shaving system for men with coarse or curly hair, with single-blade razors, pre-shave oil, shave cream, and post-shave balm to help prevent razor bumps and irritation. Military members get 15 percent off their shave kit subscription via Semper Save using the code MilitaryFam15, which renews each shipment.
MAC Cosmetics
MAC offers a 15 percent discount exclusively for military personnel via Semper Save. To access it, you’ll need to verify your military status through SheerID on the MAC website and receive a promo code you can use for online orders at MAC’s US site. This code is valid once every 30 days, and you’ll need to re-verify to use it again.
This offer applies only on MACCosmetics.com for the U.S. market. It is not valid in MAC freestanding stores, department stores, Ulta, Sephora, or international locations.
>>Never miss a benefits update. Subscribe to the MyMilitaryBenefits Newsletter today.
Tarte Cosmetics
Tarte gives military members current and former, as well as reservists, National Guard, and even Gold Star families, up to 40 percent off on its products. All you have to do is verify your status through SheerID on their site, and they’ll send you a one-time-use discount code to use on your next order. The code works on in-stock items up to $500 with a few restrictions.
e.l.f. Cosmetics
e.l.f. offers a 25 percent discount to active-duty, reserve/National Guard, veterans, retirees, and their families on purchases of $30 or more. To claim it, simply verify your military status instantly via Gocertify, then apply the coupon code at checkout.
Benefit Cosmetics
Benefit gives military members 15 percent off online after a quick Gocertify verification. It’s a one-time code good on full-price items at benefitcosmetics.com. You can’t use it on sale items sets, or combine it with other promos, but it’s a nice way to save on their brow, mascara, and primer bestsellers.
Beautyblender
Want that iconic pink sponge at a discount? Beautyblender gives 10 percent off to verified military personnel and spouses, year-round. Just verify with GovX and apply the discount online.
TULA Skincare
TULA Skincare is a clean, clinically-formulated line built on probiotic extracts and superfood ingredients—think blueberries, turmeric, and prebiotics—designed to balance, hydrate, and soothe the skin without irritation.
Their range includes best‑sellers like the Cult Classic Purifying Cleanser, Radiant Skin Brightening Serum + SPF 30, and 24‑7 Hydration Day & Night Cream, all crafted to support skin health with gentle, effective formulas. Once verified through ID.me, you get 20 percent off.
>>Never miss a benefits update. Subscribe to the MyMilitaryBenefits Newsletter today.
First Aid Beauty
First Aid Beauty (or FAB) is a skincare brand focused on dermatologist-tested and sensitive-skin–friendly products. Known for skin-soothing products, it thanks military members with a 20 percent discount with verification from ID.me.
Grande Cosmetics
From lash serums to brow gels, Grande gives 15 percent off to military personnel after verifying with ID.me. Just add savings at checkout.
SiO Beauty
SiO Beauty is a skincare brand specializing in medical‑grade silicone wrinkle patches and a complementary Cryo‑skincare line designed to smooth and hydrate the skin at home. The patches are available with a 15 percent military discount via ID.me.
DermStore (formerly SkinStore)
Known for skincare staples like SkinCeuticals, Dermalogica, and Caudalie, DermStore gives a generous 25 percent off to military members, verified through Semper Save.
Grown Alchemist
Grown Alchemist is a clean beauty brand from Australia that creates plant‑based skincare, body care, and hair care to improve overall skin health and support the body’s natural functions. It offers a 30 percent discount year-round via ID.me for U.S. servicemembers.
Desert Harvest
This one flies under the radar, but Desert Harvest focuses on aloe vera-based skincare and wellness products, especially for sensitive skin and chronic conditions like IC (interstitial cystitis). They pack their formulas with vitamins, antioxidants, and clean ingredients that aim to soothe, hydrate, and protect. Military shoppers can get 10 percent off through ID.me.
Stackedskincare
This newer name in the skincare game has already built a cult following for its clean, clinical-grade skincare paired with at-home tools. Think dermaplaning, peels, and serums that actually feel like they’re doing something. Military members verified through ID.me get 20 percent off.
ReFa USA
ReFa is best known for their sleek, Japanese-engineered facial rollers and massagers. They also offer LED and microcurrent devices if you’re really into high-end skincare tech. U.S. military shoppers verified via ID.me get 20 percent off their order.
Every Man Jack
This plant-based men’s grooming brand offers a range of shampoos, body washes, deodorants, shaving products, and skincare crafted without parabens or silicones. Verified U.S military personnel receive 20 percent off via ID.me.
>>Never miss a benefits update. Subscribe to the MyMilitaryBenefits Newsletter today.
About the author
Editor-in-Chief Joe Wallace is a 13-year veteran of the United States Air Force and a former reporter/editor for Air Force Television News and the Pentagon Channel. His freelance work includes contract work for Motorola, VALoans.com, and Credit Karma. He is co-founder of Dim Art House in Springfield, Illinois, and spends his non-writing time as an abstract painter, independent publisher, and occasional filmmaker.
