Shoe Stores and Footwear Brands with Military Discounts
Shoes are an everyday essential, but between athletic sneakers, dress shoes, and work boots, the costs can add up fast. For military members and their families, there are plenty of ways to save year-round. From sportswear brands and department stores to tactical and outdoor retailers, here’s a full breakdown of where to find military discounts on shoes.
Shoe Brands Offering Military Discounts
Several leading footwear brands have official military discount programs available year-round.
Nike
Nike offers 10 percent off for active duty military members, reservists, veterans, and their families. The discount works online and in-store after verification through SheerID.
Adidas
Adidas provides a 30 percent military discount online and 15 percent off at outlet locations after you verify at ID.me. Some exclusions apply.
Under Armour
Under Armour gives military members 20 percent off on all online purchases, including footwear, apparel, and accessories once you verify through ID.me. The offer also applies at outlet stores.
New Balance
New Balance offers servicemembers up to 15 percent off of up to $400 after verification through ID.me. The discount applies to full-priced items, including running and lifestyle shoes.
Converse
Converse provides 15 percent off for active and retired military members. The discount applies to most shoes and apparel when you verify via GovX.
Crocs
Crocs extends a 15 percent discount on full-priced styles online for active duty and veteran military members. The discount appears automatically, but you’ll need to verify through GovX.
ASICS
ASICS offers 25 percent off for current and former military members and their families. The discount applies to all full-priced footwear and apparel online and in-person. You must become a OneASICS™ member through SheerID to receive the discount.
Skechers
Skechers offers a 20 percent discount for military members when shopping through ID.me. However, restrictions apply on sale items, accessories, prior purchases, and gift cards. You also can’t combine this discount with other promotions or codes.
Reebok
Eligible current and former servicemembers and Reservists can receive 30 percent off select Reebok products after verification via ID.me at checkout.
New Balance
New Balance offers a 15 percent discount to service members on orders of up to $400. Shipping is free. Eligible customers can verify their military status through ID.me at checkout to receive the discount. Exclusions apply.
>> Stay up-to-date on all the latest military and veteran benefits info for you and your family. Sign up today for the free MyMilitaryBenefits Update newsletter.
Department Stores and Multi-Brand Shoe Retailers
Several national chains also provide year-round savings on shoes for the military community.
Foot Locker
Foot Locker offers a 10% discount to military members and their families verified through SheerID. The offer applies both online and in stores, with a $100 savings limit per verification cycle.
Rack Room Shoes
Rack Room Shoes gives a 10 percent discount every Tuesday for active duty, veterans, and their families, with a 20 percent discount on select holidays. A valid military ID is required at checkout and only applies to in-person purchases.
Shoe Carnival
Shoe Carnival offers 10 percent off in stores when you show a military ID or verify through SheerID. The discount applies to most regular-priced footwear.
DSW
DSW provides a 10 percent discount for verified military members. It applies online and in-store but excludes clearance items.
Champs Sports
Champs Sports offers a 10 percent discount on in-store and online purchases for active duty, vets, National Guard members, reservists, and registered dependents. Verification is handled through SheerID, and the discount applies at checkout. Each customer is limited to four verifications per 30-day period and a maximum savings of $100 per verification.
Clarks
Clarks offers an exclusive military discount through ID.me for active duty, retirees, veterans, spouses, and their dependents. The offer can’t be combined with other promotions or used on gift cards, and the discount amount may increase during special promotional periods.
Uggs
Military personnel can receive 10 percent off full-priced styles year-round, with a special Veterans Day offer of 10 percent off all orders, including sale items. Verification is handled through SheerID.
>> Stay up-to-date on all the latest military and veteran benefits info for you and your family. Sign up today for the free MyMilitaryBenefits Update newsletter.
Tactical and Outdoor Footwear Discounts
For service members who need durable or uniform-approved footwear, several tactical and outdoor brands offer military pricing.
Rocky Boots
Rocky Boots offers 25 percent off all online orders for active duty, veterans, and their families once you verify with ID.me.
5.11 Tactical
5.11 Tactical provides a year-round 25 percent discount for service members, covering footwear, apparel, and tactical gear via ID.me.
Merrell
Merrell gives 20 percent off for verified military members and veterans through ID.me.
Work and Western Boot Retailers
A few specialized retailers also include work and Western boots in their military savings programs.
Boot Barn
Boot Barn provides 10 percent off in-store purchases for active duty servicemembers and veterans.
Cabela’s and Bass Pro Shops
Cabela’s and Bass Pro Shops both offer 10 percent off for verified military members. The discount applies to outdoor and work boots, both in stores and online.
Military Discount Verification Services
One of the best ways to get military discounts for footwear is by using an online verification service to confirm your status.
ID.me
Once approved through ID.me, service members can access exclusive pricing on popular brands like Nike, New Balance, Crocs, and Reebok. Discounts are typically applied automatically at checkout and can be reused whenever you shop through the site.
GovX
GovX also offers footwear discounts across its marketplace, featuring brands like Adidas, Asics, and Merrell. Savings vary by brand; registration through GovX is free, and verification is completed once per account.
>> Stay up-to-date on all the latest military and veteran benefits info for you and your family. Sign up today for the free MyMilitaryBenefits Update newsletter.
About the author
Editor-in-Chief Joe Wallace is a 13-year veteran of the United States Air Force and a former reporter/editor for Air Force Television News and the Pentagon Channel. His freelance work includes contract work for Motorola, VALoans.com, and Credit Karma. He is co-founder of Dim Art House in Springfield, Illinois, and spends his non-writing time as an abstract painter, independent publisher, and occasional filmmaker.
