Pro Deals for Military and Veterans
Military Pro Deals For Military and Veterans: Up to 60% Off Big Brands
A professional program or “pro deal” offers an exclusive discount depending on your line of work. Whether or not you decide to apply as a group or individual, once approved you will receive the same discount that the professional athletes receive.
There are hundreds of outdoor companies like Osprey Packs, The North Face, and Black Diamond, that offer professional programs. Some are offered to military members and veterans, while some are not.
What is a Pro Deal?
A “pro deal” is a marketing strategy that companies use to build brand recognition. These programs go by many names and draw on the expert status of professionals who purchase, use, and sometimes review clothing, gear, and products. Professional members of the programs purchase big brands like Under Armour, Garmin, and Yeti, sometimes at 60% discounts.
You’ve probably seen these brands at one of the 12,000 EXCHANGE facilities across the globe. The EXCHANGE is the Department of Defense’s largest retailer and the merchandise they stock is continually evaluated for quality, price, and consumer demand.
Consumer demand is one element keeping these brands on the shelves. Advertising is one element that influences consumer demand. Pro deals are one type of advertising. Pro deals, however, advertise and support brands far beyond the EXCHANGE.
Service members and veterans are full-time professionals and often eligible to apply for these programs. You receive products at huge discounts and companies receive widespread and unique advertising.
Who offers Pro Deals?
Many individual brands have a pro deal or brand ambassador program. There are also companies like ExpertVoice, GovX, and Outdoor ProLink. These are networks that include professionals, experts, brand influencers, and long lists of individual brands, products, and services.
Service members and veterans can submit a single application and be eligible for discounts from hundreds of partner companies, rather than submitting separate applications to individual brands.
What should I know about the membership application process?
Generally, applying for membership to these programs is free and requires verification of active duty status or military service. Once you are a member, you can browse and purchase products at huge discounts.
Important: Applications typically require you to submit proof that you are an industry professional. Be aware that photocopying a CAC card is a violation of federal law and punishable by fine and imprisonment. This law does not apply to government agencies.
Companies with Military Pro Deals
The North Face
Even though The North Face already offers a 10% Discount to all military members and their families with a military ID, they also provide an additional Professional Membership for active-duty service members. The membership has in the past offered as much as 50% off clothing and up to 40% off gear depending on the type of membership.
To apply, you must have access to an LES and a reason for applying to the program. Just like the Black Diamond program, no one is entitled to the program and it can be canceled due to any program abuse or change in qualifying standards.
Even if you are not approved for The North Face Professional Program, you can still use their 10% discount every time you check out, whether in-store, at their outlets, or online. You just need to present a Military ID or a Dependent identification.
Sign up at The North Face
Osprey
Founded in 1974, Osprey has provided custom-fit backpacking and travel packs to the masses. With high values in innovation and sustainability, Osprey Packs offers yet another Professional Program.
Osprey Packs works to make the outdoors more attainable and ease the transition between everyday life and exploring. With packs for every sport under the sun, this is not a discount you want to miss.
When applying, make sure to have an LES or military ID to ensure a fast approval process, along with an additional comment to state why you believe you should be admitted to the program.
Sign up at Osprey
Guidefitter
Ariat is an American footwear, apparel, and accessories brand for equestrian sports, work industries, and other outdoor activities. They were launched in 1993 and are a popular brand for English and Western horseback riding.
Ariat has partnered with Guidefitter to bring you Pro Discounts. They offer exclusive insider gear discounts available to active duty military, veterans, active reserves, and the National Guard. You would sign up and be verified through Guidefitter.
Sign up at the Guidefitter official site.
Big Agnes / Outdoor Prolink
Big Agnes started 20 years ago with a back-of-the-napkin dream. They wanted to buy better gear for sleeping in the backcountry. Today you can find sleeping pads, sleeping bags, and more. Register with Outdoor Prolink.
Sign up with Outdoor Prolink
Dynafit
Dynafit was founded in 1969, following the Austrian Humanic company’s introduction of ski boots under the same name. Many of the winners of the World Cup Downhill in the 1970s and 1980s wore Dynafit. You can get military discounts through their Pro Deals through Outdoor Prolink.
Sign up here.
Garmin
Garmin specializes in GPS technology for automotive, aviation, marine, outdoor, and sports activties. The company was founded in 1989 in Kansas as “ProNav.” You can find Pro Deals through GOVX on many products. Past deals have included discounts on the Fenix 7X Sapphire Watch and the Tactix 7Pro Ballistics Watch.
Sign up via GovX
LA Sportiva
LA Sportiva is a footwear brand that was founded in 1928 by Narcisco Delladio in Itlay who started the business by manufactoring boots and clogs for farmers and lumberjacks.
During WW2, the company helped provode Italy’s soldiers with custome mountaineering boots. They started making ski boots in the 1950s and using the name La Sportiva. Today you can find footwear for mountaineering, climbing and skiing and can find their products in Europe and North America. You can find Pro Deals through Outdoor Prolink.
Sign up at the official site
More Companies with Pro Deals for Military and Veterans
Here are even more companies offering pro deals.
- 5.11 Tactical
- Browning
- Darn Tough Vermont Wool Socks
- Federal
- Flylow
- G3
- Hylete
- IceBreaker
- Magpul
- Mountain Hardwear
- MSR
- Mystery Ranch
- Oakley
- Oboz
- Ortovox
- Osprey
- Outdoor Research
- Pelican
- Rab
- Scarpa
- Sterling
- Thermarest
- Thule
- Traeger
- Trijicon
- Under Armour
- Vortex Optics
- Yakima
- Yeti
- Zeiss
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About the author
Lori Waddell serves as Co-director of an emergency response COAD in Montana, a freelance writer, and an Air Force Key Spouse. She is passionate about empowering communities and individuals through knowledge and resources. She currently lives in Montana with her husband and two children.
