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Baby Stores with Military Discounts for New Moms, Parents

military discounts new moms

With a new baby either on the way or already here, you are most likely looking for ways to save money right away. Here’s a list of baby stores with military discounts, as well as discounts on products and services to assist new and expectant mothers.

Baby Stores with Military Discounts for New Moms and Parents

Find discounts on baby products at online baby stores for military and veterans.

Baby Tula

Baby Tula sells baby carriers and other items such as backpacks and lunch boxes. They offer a 15% military discount to active duty, veterans, and retired military You would just need to verify your military status online. The discount is not available on sale or promotional items.


Enfamil is a formula company and they offer a 10% military discount. You would need to verify your military status online and then you will be given a one-time use code. You can get a new code every time you need to order.

Happiest Baby SNOO Sleeper

The Happiest Baby SNOO Smart Sleeper is a bed for your baby that will keep them safe on their back and help them become better sleepers. The military discount is 20% off your SNOO purchase. Verification is required.

For more info, please go here.

Hello Bello

Hello Bello sells baby personal care products, diapers, home care, and vitamins. They offer a 20% military discount to active members of the military. You would just need to confirm your military status and unlock a unique code.


MyKinderPack by Kindercarry offers baby carriers They offer active duty, veterans, and retired military 10% off. The discount is not valid on already discounted items. You would need to be verified online.

Pottery Barn Kids

They do not appear to have a current military discount! 

Pottery Barn Kids offers high-end, stylish furniture, bedding, toys, and more. They offer a 15% military discount on in-store purchases. Certain brands are excluded.

Pure Formulas

Pure Formulas sells vitamins, allergy relief, homeopathic remedies, and more. They offer a 10% military discount to active duty, retirees, veterans, spouses, and dependents. You would need to verify with ID.me. All other promotions and discounts will be overwritten.

Tactical Baby Gear

Tactical Baby Gear sells baby carriers, diaper bags, emergency blowout kits, and more. They offer a 15% military discount when you verify your military status online.

Water Lilies Baby Boutique

At Water Lilies Baby Boutique you can find different types of accessories, treats, babywearing products, and more. They offer a 10% military discount. You would need to verify your military status online.

Military Discounts for New Moms and Pregnant Women

Destination Maternity

At Destination Maternity, now Motherhood, you can find maternity, nursing clothes, and pajamas. They offer a 10% military discount. The discount is for active duty, and military families, and can be used in-store and online with verification with ID.me. 

Specific locations honor the discount.  Check your local store locations for more info. For instance, for a list of San Diego locations with a discount, please go here.

For more info at ID.me, please go here.

JCPenny Portrait

JCPenny is a great place to get your baby’s photos done. They offer a military coupon which can have deals such as a free 8×10 standard print, or 50% off of your photography purchase. You would just need to show your military ID.

Operation Baby Shower

Operation Baby Shower was founded in 2007 by LeAnn Morrissey, who had the idea to send a baby shower in a box to four pregnant military moms whose partners were deployed. They host joyful baby showers for military families across the country. They work with sponsors, donors, and volunteers.

Operation Special Delivery

Operation Special Delivery was founded by a doula, Patricia Newton, after September 11th, 2001, to help support expecting mothers whose spouses were deployed, injured, or who sacrificed it all. This organization provides qualifying military families with a professional labor and birth doula for $500. Those with the rank of E1-E7, and all deployed service members qualify for this program.

TRICARE Breast Pumps

With TRICARE, you can receive a free breast pump for every birth event, including adoption. You just need a prescription from your doctor and many breast pump companies work with TRICARE to make the process pretty easy.

For more info, please see our article on Getting A Free Breast Pump With TRICARE.

Military Discounts on Child Care

AuPair in America

AuPair in America offers childcare providers that live with their host families. Parents who serve in the US military can apply for free, and there is also a standing $500 program fee discount. You can combine this with a referral credit but no other discounts or promotions. You will need to show proof of eligibility.


At Care.com, you can find babysitting, senior care, house, and home help, and care for pets. They offer a military discount of 25% off of subscriptions of your choice. The discount is for service members of all five branches, the national guard and reserves, and veterans. You would just need to enter the code, “MILITARYFAMILY25.”

KinderCare Learning Centers

KinderCare Learning Centers offers child care and early childhood education. They have partnered with Child Care Aware of America to offer fee assistance for eligible active duty military families as a solution to address their child care needs when care at an on-base Child Development Center isn’t available.

They also offer a child care subsidy program administered through the USDA for eligible active duty members or active duty reservists of the US Coast Guard called to action for 180 days or longer, US National Park Services, US Customs and Border Protection, and US General Services Administration that don’t live or work near a CDC. Eligibility does vary by program.


>> Looking for more discounts? Check out MyMilitaryBenefits’ free discount newsletter for discounts for military families, discounted travel, and more!





About the author

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Julie Provost is a freelance writer, and blogger. She lives in Tennessee with her National Guard husband and three boys.