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Military Spouse Appreciation Day Discounts and History

Updated on May 5th, 2026

Julie Provost & Michelle Nati

May is Military Spouse Appreciation Month, a time to recognize the countless sacrifices and contributions made by military spouses. Here, we look at the history of Military Spouse Appreciation Day and feature some great discounts for military spouses. What better way for spouses to celebrate than to save money using a great military discount? Here are some amazing Military Spouse Appreciation Day discounts.

A Day to Celebrate Military Spouses

Table of Contents

May is National Military Appreciation Month. During this month, military communities celebrate or acknowledge

Armed Forces Day
Loyalty Day
Public Service Recognition Week
VE Day
Memorial Day
Military Spouse Appreciation Day

List of Discounts for Military Spouse Appreciation Day

Online-Only Military Discounts

Buckle

Buckle sells women’s, men’s, and kids’ apparel. They offer a discount on your entire purchase at Buckle.com, including regular and sale items. The discount is available to active duty, veterans (including National Guard and Reserves), their spouses, and dependents. You must complete a one-time verification by selecting the “military discount” link on the shopping bag page. You will be verified through SheerID.

Columbia Sportswear

Columbia Sportswear is an American company that sells outerwear, sportswear, and footwear, along with other outdoor apparel and accessories. They offer a 10% military discount on all orders. This discount is available to military members, veterans, and family members who are verified with ID.me.

Foot Locker

Foot Locker sells shoes and other accessories. They offer a 10% military discount on “most purchases.”

The following members of the military community are eligible:

Active duty
Veterans
National Guard
Reservists
Registered dependents of active duty or retired service members

Verify through SheerID. When you check out, please make sure to use the military discount link. It is likely that you will be asked to upload documents. They will try to verify you as soon as possible. Foot Locker will then contact you to apply the discount or provide the refund.

Roxy

Roxy is a women’s clothing store that offers a 15% military discount on online purchases only. Exclusions do apply, such as for GoPros. Active duty, reserves, national guard, veterans, retirees, and their spouses or dependents qualify. You would need to be verified with SheerID.

New Balance

New Balance sells shoes and other accessories. They have a 15% military discount with ID.me. Once you verify, you will be given a code to use at checkout.

Thrive Market

Thrive Market offers healthy, organic, and non-GMO foods and products. For veterans, they offer:

Free membership (a value of $60)
Free shipping
25-50% off retail prices
Discount on your first order

In-Store Military Discounts

Kohl’s

Kohl’s is an American department store chain specializing in clothing, housewares, and home decor. They have a military discount, 15% off on Mondays. The discount is available to current and former members of the military, as well as their families.

Tiffany & Co.

Tiffany & Co. is a jewelry company. They offer a 10% military discount on engagement rings and wedding bands. This discount is for active duty, reservists, and veterans. Fiancé, domestic partners, wives, and husbands are eligible for this discount. They are eligible even if their service member partner is overseas and can’t come into the store. Valid in the US only.

Goodwill

If you’re into shopping second-hand, Goodwill typically offers a military discount on one day a week. The amount varies from store to store, so check with locations in your area, as they may differ.

Online and In-Store Military Discounts

Lululemon

Lululemon is a Canadian athletic apparel retailer. They offer a 15% discount to military members and military spouses in the United States. You can also use the discount on products marked down. The discount applies to in-store and online purchases, and you’ll need to be verified through Sheer ID.

Yankee Candle

Yankee Candles sells candles and other accessories. They will give you 10% off every purchase for their military discount. You can also combine the military discount with other coupons and discounts. This discount is for active duty, retirees, and their families. You can use the discount at their retail stores, outlet stores, and online. You must show your military ID, or email or fax a copy of your orders if ordering online.

Michaels

Michaels is an arts-and-crafts store offering a military discount on your entire purchase. This is valid both in-store and online, and you can sign up with Michaels Rewards.

24-Hour Fitness

24-Hour Fitness is a fitness gym that offers a military discount via GovX. special. GOVX members get 15% off memberships, plus 10% off personal training packages, and a free 50-minute custom coaching session when they sign up.

What Is the History of Military Spouse Appreciation Day?

President Ronald Reagan established Military Spouse Appreciation Day on May 23rd, 1984. This day recognizes the countless sacrifices and contributions made by military spouses since the days of the Continental Army. It’s time to thank those who support our military and make those sacrifices daily.

Congress established Military Spouse Appreciation Day as part of National Military Appreciation Month in 1999 to recognize military spouses and the sacrifices they make. Military Spouse Appreciation Day is celebrated on the Friday before Mother’s Day in May.

How do people celebrate Military Spouse Appreciation Day?

During the month of May, you might find different events going on near or at your duty station. Some installations might have a week of events going on to celebrate military spouses. Some businesses and companies might also be offering special events and discounts.

There are also many military spouse benefits to keep an eye out for. Benefits such as MWR, license transfer help, military spouse tax benefits, MYCAA, and scholarships just for military spouses can help military spouses in different parts of their life, from employment issues to help with the children.

What are some of the struggles and sacrifices military spouses have to make?

While military life can let you live in some amazing places, such as Germany or Hawaii, it can also let you meet amazing people and teach you things you can carry with you for the rest of your life. There are also many struggles and sacrifices along the way. One of the biggest ones is employment.

Employment struggles affect so many military spouses. From being unable to find the right job to having to quit a job they love to move to the next duty station. Being unable to find good child care or not being able to use a degree you worked hard on, are other roadblocks in a military spouse’s career path.

Even when working for yourself, rules on home-based businesses on military installations, and SOFA laws while OCONUS, can make keeping a business difficult.

There are companies and organizations that can help with some of the employment issues military spouses have. Blue Star Families, and Hiring Our Heroes, are great places to start. For military spouse entrepreneurs, AMSE (Association of Military Spouse Entrepreneurs) and MSCC (United States Military Chamber of Commerce) are worth looking at.

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About the author

Julie Provost

Julie Provost is a freelance writer, and blogger. She lives in Tennessee with her National Guard husband and three boys.